Local SEO

Activity support:

• Regularly updating the company profile with relevant information (e.g., changes in working hours, new promotions, etc.).
• Publishing posts via Google My Business to engage users.
• Responding to inquiries and customer reviews, which positively impacts rankings on Google Maps.

Review management:

• Encouraging customers to write reviews about your business.
• Monitoring and managing reviews: responding to both positive and negative comments.

Analysis:

• Studying Google My Business analytics to understand which queries and actions lead to increased visibility and user engagement.

Team:

• Project manager - coordinates the team and oversees the process.
• Content manager - manages the GMB profile: photos, videos, posts, and data updates.
• Copywriter - prepares text content for the business description and posts.
• Designer - creates visual content for the account: banners, photos.
• Influencers - encourage reviews.
• SEO specialist - develops and implements a local SEO strategy, optimizes the profile.

Results:

• An optimized Google My Business profile with targeted keywords will increase its visibility in local search queries by 30 - 50%.
• Improved positions in local search by 20 - 40% in Google results and on Google Maps, attracting more target audiences.
• Increased client inquiries by 1.5 - 2 times within the first three months of implementation.
• Efficiency analysis. The data collected will provide insights into user interactions with your business, potentially boosting conversions by 10 - 20% through more targeted influence.
• Reputation strengthening. Regular review management and updating of information will increase trust in your business by 20 - 30%.