ISTOK
About the project
ISTOK - wholesale manufacturer of polyethylene packaging and bioplastic pellets in the Kharkiv region.
We have been collaborating with the company for over 5 years! We greatly appreciate the trust placed in us as partners. And here are the results we have achieved together with ISTOK in the field of digital marketing during this time.
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Development of the company catalog website
- Created a modern, functional catalog website to present the product range and attract new B2B clients.
Video and photo shooting of production
Google Ads advertising
Search advertising campaigns with wholesale sales and production keywords.
Advertising goal - informing about the company and attracting new B2B clients.
Google Ads advertising results
Facebook Ads advertising
To ensure circular communication and attract customers from an additional advertising channel, our team set up advertising campaigns on social media.
- Development of online surveys to gather target applications from social media
- Advertising layouts
Result
Website SEO promotion
As part of the project for ISTOK, we implemented a systematic SEO strategy for the “confectionery piping bags” segment, focused on attracting targeted B2B traffic from organic search.
- updated metadata to improve search query relevance;
- added related products to product pages to strengthen internal linking;
- launched a series of SEO articles for the target segment;
- worked on external website promotion;
- ensured the company’s presence in industry business directories.
Results after 3 months
Local SEO
To strengthen the local presence of the ISTOK brand, we worked separately with the company’s Google My Business profile.
- Updated the company description and business areas.
- Added up-to-date company images.
- Organized customer engagement to encourage review submissions.
Results
increase in profile actions
The ISTOK project became an example of comprehensive online presence development for a B2B company — from website development to systematic SEO, local promotion, and advertising campaigns. As a result, ISTOK received an effective digital tool with growing traffic, increased activity, and stable potential for business scaling.
Company review
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