Konvi-PAK
About the project
Konvi-Pak – a national manufacturer of paper packaging (paper bags) in Ukraine. Our company was tasked with developing an online store.
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Development of an effective online store
- analysis of the paper packaging market in Ukraine;
- analysis and segmentation of the target audience;
- analysis of the competitive environment;
- analysis of future product launches;
- visual market snapshot.
Implementation and setup of the CRM system
- automation and standardization of all processes related to customer relationships;
- providing clear online reports;
- CRM integration with the website and advertising channels.
Setting up advertising channels
- search advertising campaigns;
- shopping advertising campaigns;
- GDN remarketing.
What results have we achieved?
Basic SEO optimization
During the development of the corporate website, we laid a solid SEO foundation from the very beginning. The page architecture, catalog structure, and technical settings were built with search engine requirements and the specifics of the B2B segment in mind.
This allowed the website to be indexed quickly and correctly and prepared it for further SEO promotion without the need to change the core structure.
Results:
- fast indexing of key pages after launch;
- stable initial search visibility;
- the website is ready for SEO scaling without additional technical improvements.
Local SEO and Google Maps
We paid special attention to strengthening Konvi-Pak’s local presence on Google Maps. The company profile was enhanced with an SEO-optimized description, key product categories, and product listings, which increased the profile’s relevance for local search queries.
This directly contributed to increased visibility and a higher number of targeted actions from potential clients.
Performance after Google Maps optimization
Conclusion
As part of the project, we implemented a comprehensive set of activities — from corporate website development to setting up advertising channels, basic SEO, and local visibility on Google. This enabled the business to achieve a stable flow of orders, increased search visibility, and stronger brand awareness. As a result, the website became a full-fledged tool for sales and scalable growth in the online channel.
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