Poligrafist packaging factory
About the project
Poligrafist is a company that provides printing services, including business cards, flyers, banners, and other promotional materials. The goal of the project was to create a modern website and launch effective advertising campaigns to attract new clients.
Corporate website development
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A responsive website with an intuitive interface was created, showcasing the full range of the company's services.
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A new site structure was developed.
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Basic SEO optimization was implemented to improve visibility in search engines.
Google Ads campaign
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Search and display campaigns were launched, targeting key queries related to packaging printing for fast food, textiles, and more.
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Ads were optimized to achieve a high CTR and reduce cost per click.
Google Ads results
Facebook Ads campaign
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Campaigns were set up to engage the audience on social media.
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Separate campaigns were launched to attract potential partners.
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An online form was created to collect leads, increasing conversion by 40%.
Facebook Ads results
Ongoing monthly work (Long-term strategy):
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Publishing SEO articles on the website.
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Distributing content on external platforms.
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Listing the company in industry-specific directories.
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Adding content to product categories.
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Creating new categories/subcategories based on demand and Google search trends.
Conclusions:
- Regular article publishing combined with technical maintenance ensures steady growth in impressions and clicks.
- Local visibility via Google Maps also boosts reach.
Even with basic SEO and no active link building, it's possible to reach the top 10 for many queries. - Structured category content delivers long-term improvements in site visibility.
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