LWT Engineering
About the project
LWT Engineering - a market leader in the design and production of drinking and process water treatment systems, as well as wastewater treatment.
We have been collaborating with the company for over 4 years! And here are the results we have achieved together with LWT Engineering in the field of digital marketing during this time.
Corporate website development for the company
The goal of the website development - to inform about the company’s activities and services.
- We developed a modern and technological website in line with the corporate style, which will help attract the target audience.
- We performed basic SEO setup.
Landing page development
LWT Engineering is the official importer of reverse osmosis industrial membranes from the brands TORAY and CSM under the trademark - Romembra.
- To attract targeted traffic and potential customers for the membrane sales, our team developed a convenient and useful membrane selection calculator.
- The potential client can choose the manufacturer and model of the membrane from a dropdown list and compare the performance characteristics with membranes from TORAY and CSM.
Google Ads advertising
In order to attract customers for the sale of TORAY and CSM membrane elements, we developed search and display ads in Google Ads.
Google Ads advertising results
Facebook Ads advertising
To ensure circular communication and attract clients from an additional advertising channel, our team set up advertising campaigns on social media.
- Developed an online survey to gather targeted inquiries, which helped reduce the workload on the sales department and increased the conversion by 40% from the ads.
- Advertising layouts
Result
Preparation for the AQUATHERM 2024 exhibition
Stand design development
Development of presentation video materials
Updating the company's presentation design
SMM
Positioning the company on social media is also an important component. Our team carried out the following SMM activities before the company’s participation in the AquaTherm 2024 exhibition.
- Developed a content plan for 12 posts
- Updated the post grid design
- Developed copywriting for 12 posts
- Created pinned stories
Facebook Ads advertising and Google Ads
The goal of the advertising campaign is to inform about the company’s participation in the exhibition and invite clients and partners to visit the LWT Engineering booth!
Result
Local SEO. Google Maps optimization
A separate focus of our work for LWT Engineering was optimizing the company’s presence on Google Maps as one of the key channels for attracting B2B clients at the local level.
- Restored access to multiple company profiles created by third parties.
- Closed inactive and duplicate locations.
- Added a company description aligned with business areas and search queries.
- Added key services to the “Products” and “Services” sections of the Google Maps business profile.
- Structured the list of services, making it easier to find the company through relevant search queries.
As a result of comprehensive work on the website, advertising, and local presence, we built a cohesive and clear digital ecosystem for LWT Engineering. This increased brand awareness, strengthened trust among potential clients, and created a solid foundation for further B2B lead generation.
Feedback from the company
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