Patient acquisition through digital tools

Rekalov Clinic is a rheumatology clinic in Dnipro and Zaporizhzhia, led by Professor Dmytro Hennadiiovych Rekalov.

About the project

The clinic specializes in the diagnosis and treatment of rheumatic diseases, using modern methods and equipment. As part of our collaboration, our agency runs Google Ads campaigns to increase the clinic’s visibility and attract new patients.

Our partnership with Rekalov Clinic has made high-quality medical care accessible to a significantly larger number of people, strengthening trust in the brand.

Google Ads Advertising

The account continuously runs search campaigns that consistently generate high-quality leads. Thanks to careful keyword selection and ad optimization, the client receives targeted calls and appointment requests, contributing to the growth of consultations and new patients.

Monthly Google Ads results

140+ calls
30+ ad-generated requests
1 500+ website visits

SEO optimization of the "Rheumatology" page

  • search queries within the rheumatology topic were analyzed;

  • content was updated based on relevant keywords;

  • the page structure and metadata were optimized;

  • the content was aligned with the ad strategy to increase effectiveness.

SEO optimization and content updates have delivered a noticeable impact — the website now receives more impressions, more clicks, and ranks higher on Google. This indicates an increase in the relevance of the pages and an improvement in organic traffic.

Performance indicators

+59% increase in clicks
+54% increase in impressions
+4,3% higher CTR
+8,5% improved average position

Google My Business profile optimization

  • access to the clinic's account was restored;

  • a duplicate profile was removed;

  • information about the clinics was updated;

  • descriptions and services were added and adapted;

  • a profile audit was conducted;

  • communication with Google Support regarding review recovery.

Monthly results

  • Zaporizhzhia — 183 actions:
    60 calls • 51 route requests • 72 website visits;

  • Dnipro — 109 actions:
    25 calls • 61 route requests • 23 website visits;

  • the clinic profiles appear for queries such as “rheumatologist Dnipro”, “rheumatologist Zaporizhzhia”;

  • the profile ratings and user trust in the clinic have increased.

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