How Beerservice got ready for the season: SEO that delivers

About the project

Company: Beerservice
Region: Dnipropetrovsk oblast
Industry: beer, cider, and juice distribution
Goal: prepare the website for the peak demand season within 5 months

Project tasks

Beerservice, a local leader in beverage distribution for HoReCa and retail, approached us with a clear task: strengthen the website’s organic presence on Google ahead of the peak season.

Key tasks:

  • Update the content and expand the product catalog.

  • Improve visibility for commercial queries in the region.

  • Increase traffic without significant advertising spend.

Work on the website

We worked on the website for 5 months leading up to the peak season, focusing on consistent technical and content SEO optimization combined with off-page promotion.
  • Added new product listings.

  • Implemented internal linking structure.

  • Optimized meta tags, heading structure, and schema markup.

  • Published articles to the blog.

Off-page SEO

  • Published articles on external platforms with backlinks to the website.

  • Selected only regional or industry-specific platforms.

This resulted in steady growth of the backlink profile, which is a key factor in improving search rankings.

Local SEO (Google Maps)

Updated the product range in the company’s Google Business profile - this led to increased visibility in local search results.

Our results

Comparison with the same period last year

+273% clicks
+316% Google impressions
+3.9 average position improvement

What worked best?

  • Commercial queries with geo-targeting.
  • Product pages with optimization and regular updates.
  • External article placements with backlinks.
  • Activity on Google Maps.

This proves that a solid site structure + SEO optimization + regular product updates = steady organic growth.

Conclusion

Systematic SEO promotion - even with a moderate level of activity - is an effective tool for distribution businesses.

For Beerservice, it made it possible to:

  • Prepare the website for the season without additional advertising costs.
  • Achieve growth in visibility, clicks, and rankings.
  • Establish a strong presence in local search as a reliable beverage supplier in Dnipro.

SEO is a marathon, not a sprint. But even after just 5 months, we can already see how consistent monthly actions lead to measurable growth. And this is just the beginning.

Shall we discuss your project now?

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