Online company reputation management
About the project
Sector: B2C and B2B company with active online presence.
Implementation period: 3 months.
Goal: to improve brand reputation in the digital space (Google search and other platforms)
Project Objectives
- Neutralize negative reviews on third-party websites (aggregators, forums, review platforms for products/services).
- Reduce the number of negative ratings on Google Maps and Facebook.
- Increase the number of genuine positive reviews.
What was done
- Conducted a full audit of the company’s mentions in the search network.
- Prepared and submitted requests to platform administrators to review misleading reviews that violate guidelines or lack verification.
- Submitted appeals to Google to review reviews that potentially violate the platform’s policy.
- Launched an ethical program for collecting positive reviews from real customers after purchase/service.
- Established a systematic monitoring and response process for new reviews.
Results after 3 months
- Negative reviews on third-party websites reduced by 70%.
- Negative reviews were neutralized in 82% of submitted cases on Google Maps.
- Average rating on Google Maps and Facebook improved by 45%.
- The number of new positive reviews increased by 250% compared to the previous quarter.
Conclusion
Comprehensive online reputation management enabled:
- clearing the information space of toxic mentions;
- changing the tone of reviews on Google and external platforms;
- increasing trust among potential customers, directly influencing conversions.
Shall we discuss your project now?
