Noleens
About the project
Its origins go back long before the Blender team met the wonderful designer Nalin Shvayka. For a long time, Nalin was nurturing ideas, gathering her thoughts, gaining experience and inspiration in her native India, Ukraine, and finally, in England, before the first jacket under the famous brand "Noleens" came to life.
And our team is glad that, in our own way, we were also there at the beginning, watching as sketches and drafts transformed into works of art.
The clothing from "Noleens" is unique, with each model initially produced as a one-of-a-kind piece, and others made to order.
Task and solution
Task
- Development of a presentation website.
- Filling the website with content.
- Image processing and filling the store on the Etsy platform.
Result
- The catalog website meets all the set requirements.
- It has a stylish and minimalist design.
- Integration with the main store on the Etsy platform has been implemented.
Website and Content
The next stage was the development and content filling of the presentation website. Initially, its main purpose was to introduce users to the "Noleens" brand and stream the Instagram feed, but during the development process, it was decided to transform it into a presentation catalog website.
Over 300 images were processed to fill the catalog pages and upload these photos to the Etsy store. Additionally, a product photo shoot was conducted, and the materials were used in the website design, social media, and Etsy store.
Product Model Cards
We paid special attention to the development of the product model cards. In addition to images and product descriptions, extra elements were added to the card: a button linking to the corresponding Etsy page (in case of a sale, a flag appears instead of the button informing about it), the ability to read more about the collection as a whole, ask questions, or share the page on social media.
Whoever you are, find whatever you're into. Etsy
As mentioned earlier, the main source of online sales was the Etsy platform. On our side, we provided assistance for the appearance of Noleens. Designs on this platform:
- Studied the specifics of listing on the platform;
- Created, designed, and filled the online store;
- Collected and partially implemented recommendations for promotion within Etsy.
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