Creation of a promo page for UniCup/UniLead
About the project
The paper tableware factory Univest is moving towards conscious consumption and a circular economy, while also setting the goal of entering the global market. As part of joint strategic workshops between the Blender and Univest teams, the positioning was refined and a step-by-step development plan was created. One of the tasks was the development of a website for UniCup and UniLead products, focused on the HoReCa, retail, and gas station segments in Germany, Poland, and the United Kingdom.
Tasks and solutions
Solutions
- Built the page logic around business values: sustainability, quality, and supply reliability.
- Used 3D models and animation to create a visually “alive” experience and give the effect of product presence.
- Designed a clear and simple structure: short benefit blocks, application examples for different segments, and technical specifications.
- Added a simple request form and contact details for quick interaction with the sales department.
Technologies
- Laravel – backend and admin panel.
- Pure JavaScript – custom interactions without unnecessary libraries.
- GSAP + ScrollTrigger – timeline control and scroll-based animations by sections.
- Three.js – rendering photorealistic 3D scenes in the browser.
Technical details of 3D and animation
- Timeline + ScrollTrigger: building animation timelines synchronized with scrolling so that 3D objects take the correct positions across different screens within each section.
- Photorealistic scene: configured lighting, tone mapping, anti-aliasing, material and texture adjustments.
- Model normalization: unification of scales, pivots, and orientations for stable animation performance.
- Performance: lazy-loading of 3D assets, model and texture compression, FPS optimization.
- Responsiveness: perspective and object positioning adjustments for different aspect ratios and breakpoints.
Result
The website unicup.univest-pack.com has become a tool for international negotiations and strengthened Univest’s image as a manufacturer aligned with the current dynamics of the global market.
- UniCup and UniLead products are presented as innovative solutions with a strong sustainability value.
- Clients enjoy a convenient experience thanks to interactive features and a user-friendly interface.
- Univest receives high-quality B2B leads from the European market.
Event marketing and B2B lead generation in Europe
We implemented a comprehensive strategy for Univest’s participation in an international exhibition, focusing on converting the European audience into booth visitors.
A two-stage campaign was launched: warming up interest before the event and active lead generation during the exhibition.
An interactive funnel using a quiz test and fully localized landing pages ensured a stable flow of targeted partners despite the booth’s unfavorable location.
Facebook Ads results
Conclusion
This project proved that the combination of a strategic approach, creative UX, and technological implementation (Laravel, JS, GSAP, Three.js) makes it possible to create a promo page that functions both as a product showcase and a sales tool.
Univest gained a competitive advantage in new markets and strengthened its reputation as a company that not only produces high-quality eco products but also presents them in a format understandable to the European B2B segment.
The impact was further enhanced by a targeted advertising strategy that ensured precise attraction of a relevant audience and a stable flow of qualified contacts throughout the exhibition.
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