Malyatko yogurt by TM "Zlagoda"
About the project
The key feature of the project was the need to create a bright and recognizable visual style that would combine parents’ trust with children's delight.
The project included a full cycle: from packaging design to the development of a promo website for the well-known Ukrainian corporation “Zlagoda.”
Packaging Design
To ensure an effective packaging design, we developed a step-by-step approach that included:
- Competitor analysis. We explored retail shelves and the competitive landscape to understand how to visually differentiate TM "Zlagoda" Malyatko and create a recognizable brand image.
- Target audience definition. We focused on moms looking for high-quality, safe, and healthy products for their children.
- Reference gathering. We researched best practices in children's branding.
- Development of unique characters. Each yogurt flavor was represented by its own character, making the packaging both recognizable and appealing to kids.
- Creative design creation. The packaging received a bright, attractive look with a focus on expressive illustrative styling.
Landing page development
The promo website was created with a focus on user convenience and effective brand presentation.
- Website structure planning
- Design creation
- Layout and integration
- Analytics setup
- Content population
- Testing and launch
Results
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Modern design emphasizes product quality and captures the attention of the target audience.
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Effective marketing strategies enhance brand recognition and attract new customers.
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The comprehensive solution improves user interaction with the brand and enhances overall user experience.
The project combined modern design, effective marketing strategies, and technical support, resulting in a comprehensive solution for both offline and online channels. As a result, the Malyatko brand by TM "Zlagoda" received a refreshed identity that highlights quality and care for children.
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