Emotional photoshoot for the Yarylo kvass brand
Tasks and solutions
To create a photoshoot for a popular Ukrainian kvass brand that not only showcases the product but also evokes emotions, conveys atmosphere, and strengthens the brand’s positioning in the market.
Challenge and idea
Shooting beverages requires visual precision and a deep understanding of consumer behavior. People buy with their eyes - so it was crucial to convey the emotion of refreshment, pleasure, and summer, while avoiding a generic product shot.
We explored the origin of the brand name. In Slavic mythology, Yarylo is the god of spring sun, warmth, and fertility. This became the foundation of our creative concept: we set out to craft a visual story of joy on a hot day, where a sip of kvass brings coolness and delight.
Stages of implementation
Result
We created emotional photo content that perfectly aligns with the brand’s story and evokes the desire to try the product. The photos are actively used across social media, the website, and printed materials.
Shall we discuss your project now?
