IZI
About the project
IZI is an exclusive ice cream with original recipes and unique flavor combinations.
This project was realized in collaboration with the company "Mushketer". It's "Ice cream like no other." We carried this idea throughout the entire brand platform, reflecting it in all aspects of the brand's communication with the consumer.
Market analysis
- Ice cream market analysis in Ukraine
- Target audience analysis and segmentation
- Competitive environment analysis
- Analysis of upcoming product innovations
- Visual market snapshot
Development of promo pages for the advertising campaign
- Ice cream and flavor presentation
- Brand gamification
Development of the brand visual concept
In collaboration with the partner company posh.pro
- Development of the project naming
- Development of the brand visual concept and logo
- Authorial oversight at the printing house
- Refining the brand's communication channels with the target audience
Visual product packaging
Setting up and launching advertising campaigns
The goal of advertising is to stimulate product sales demand
- Development of 3D animation and promo videos
- Target audience segmentation
- Selection of effective advertising channels
- Building an interaction funnel with the target audience through advertising channels, product gamification
Advertising results
Instagram
14 000 000+ impressions
8 044 047 unique users
TikTok
15 000 000+ impressions
3 763 595 unique users
YouTube
1 626 052 impressions
171 364 views
GDN remarketing
625 709 impressions
28 563 clicks
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