Tourist map of the Bakota region
How a visual strategy united communities
We were approached by an intermunicipal tourism development enterprise established by the communities of Kamianets-Podilskyi, Khotyn, Stara Ushytsia, and Kitaigorod. Their goal was to create a shared tourism product - a map that would connect locations, increase interest in the region, and strengthen intercommunity cooperation.
A key element was integrating the visual legend of the "Valley of Dragons", deeply rooted in the cultural foundation of the area. The map was meant not just to inform, but to evoke a sense of journey through myth and symbolism.
Our approach
We approached the task as a visual communication strategy - not just as an illustration, but as a tool for place branding.
Results
- A unified visual identity of the region was developed, referencing the local legend.
- The map became the first material to present the region as a cohesive tourist route, rather than a set of disconnected points.
- Scalability was ensured - both in print and digital formats.
- Businesses and communities gained a platform for collaboration: the tourist map as an entry point into the tourism ecosystem.
This case is an example of how design-driven marketing becomes a tool for regional development, and how visual language can unite communities around a shared vision.
The BLENDER team continues to work on the digital and communication strategy for the intermunicipal enterprise, and this map became the first step toward establishing Bakota as a recognizable tourist brand.
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