Promotion of Best Bud residential complexes on social media
How to sell property without intrusive advertising
In today’s real estate market, a high-quality product can sell itself — if its advantages are presented correctly. Best Bud is a great example of how developer marketing can work without discounts or promotions, relying solely on honesty, quality, and transparency.
About the project
The company Best Bud impresses with its approach to construction — high-quality materials, well-thought-out locations, and modern solutions.
Among the completed projects:
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Residential complex “Ridnyi”;
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Comfort Residence;
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Beverly Hills Residence;
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and others.
Our task
To highlight the advantages of these residential complexes and find the right solutions for those currently looking for new property. No artificial promotions or hidden discounts — only fair prices, transparent terms, and visible quality. This became the main message of the campaign.
Solution
We developed a content strategy for promoting Best Bud residential complexes, which included:
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organization and execution of property video shoots;
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Instagram page management with cross-posting to Facebook (before/after);
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video tours of completed and upcoming properties;
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interviews with real residents sharing their personal experiences;
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targeted advertising on Instagram and Facebook to quickly reach the target audience.
SMM support
The management of Beverly Hills Residence and Ridnyi Residential Complex – 3 pages included:
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monthly content plan development;
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video shooting of properties and events;
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design of posts and stories in a unified visual style;
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copywriting for social media.
Results of Facebook Ads
for the first 3 months of activity
Advertising creatives
Shall we discuss your project now?
