Atmosfera
About the project
«Atmosfera» is a Ukrainian company with 20 years of experience in the field of alternative energy. It supplies equipment for solar power plants and implements energy-efficient solutions for businesses and the private sector. Together with Atmosfera’s marketing team, we developed a step-by-step customer acquisition strategy, which we continue to implement systematically.
The format of our collaboration has long gone beyond the «client–contractor» model - it’s a partnership built on shared values and trust. We move forward side by side toward a common goal - Ukraine’s energy independence - because we firmly believe: everything will be Ukraine!
Google Ads campaigns
The account consistently runs Pmax, search, display, and video campaigns that generate high-quality leads from both businesses and private households for the sales department.
Google Ads results
Facebook Ads campaigns
The campaigns are tailored to seasonality, regions, and target audience behavior. Effective lead generation is set up to attract requests from both businesses and private households, while also building awareness.
Ad creatives
Facebook Ads results
Telegram Ads results
Power BI end-to-end analyticssetup
We have a complete view of each advertising channel’s performance over time, with comparisons to previous periods - from the first contact to the completion of the solar station installation. End-to-end analytics enable data-driven decisions to optimize the entire marketing process.
Calculator development
The payback calculator allows users to instantly estimate the benefits of a solar power system, taking into account tariffs, energy consumption, and installation conditions.
Video production
Local SEO and Google Maps optimization
As part of the marketing support for the company “Atmosfera,” we worked specifically on strengthening the brand’s local presence on Google Maps in two key cities — Kyiv and Dnipro.
The main goal — to increase the company’s visibility in local search and turn Google Maps into a full-fledged channel for attracting targeted clients.
- updated and optimized the company’s Google Maps profiles;
- added an up-to-date business description and key areas of activity;
- added products with photos and website links;
- optimized queries for local search.
This approach helped improve the quality of the brand’s local presence and create a stable foundation for increasing the number of targeted inquiries from Google Maps.
Average performance after Google Maps optimization
As part of our work with the company’s two locations, we recorded steady growth in key indicators of local visibility and user interaction with the profile. This confirms increased profile visibility in local search and growing interest from potential customers in engaging with the company.
Client feedback
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