VESNA
VESNA - a large printing complex specializing in cardboard packaging printing.
The manufacturing capabilities allow us to provide services in a closed-loop cycle—from creating packaging prototypes and developing designs to organizing the delivery of finished products to the client. Our clients include a wide range of Ukrainian and international companies that produce various products, from food to pharmaceutical drugs.
About the project
The company has been present on the internet for several years – it actively represents itself on the Facebook social network. Information about VESNA is easily accessible on various specialized resources, and the corporate website is updated several times in accordance with the requirements of the time and rebranding. All this indicates that, despite the relatively long history of the company, its management has a progressive mindset, and the company is open to further growth and new solutions.
Our team was tasked with updating the corporate website of the company, while strengthening its position in search engine results and driving lead generation for the sales department through the website.
Tasks and solutions
Types of packaging and technological processes
- The website highlights two main sections: types of packaging and technologies. Each section received a series of vivid descriptions.
- The key task was to showcase print cases – packaging of well-known products that people see daily in pharmacies and on supermarket shelves.
- A living proof of the printing competency and wide technological capabilities.
Design and usability
- When developing the website, we created a user-friendly platform, focused on comfort and easy navigation for visitors.
- The homepage emphasizes the main types of packaging produced at the facility.
- This approach not only highlighted the industries in which VESNA operates but also provided an opportunity to efficiently segment website users in the future.
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