Lasunka
About the project
Tasks and solutions
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Redesign of the corporate website of TM "Lasunka";
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Attracting interested users to the website;
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Building a content marketing strategy, which includes working with the website's blog and managing social media.
Website - the face of the brand?
If not the face, then certainly the voice. It’s a way to tell about yourself in a calm environment, get closer to the customer, and answer their questions. A well-prepared website is an effective communication method and an opportunity to strengthen the brand's positioning.
Analysis of the old website of TM "Lasunka" revealed numerous problems, which could only be solved by a complete overhaul. In developing the design and structure of the website, our goal was to create a modern, intuitive, and user-friendly resource. Lasunka is a company that is highly customer-oriented, and in developing the new website, we aimed to highlight this.
Main menu
The main menu of the website is divided into the product catalog and company information. The product catalog offers filtering by types, brands, and new arrivals. There is also the ability to quickly scroll through the menu, which speeds up the search for the desired ice cream.
Tile
The tile system allowed us to design the homepage in a bright and clear way for the visitor, turning regular scrolling into an exciting journey.
The latest Instagram posts are immediately displayed on the homepage of the website.
Structure and Content
The concept of presenting information on the website has been revised. Navigation through the catalog and product cards is now based on a new principle.
The website is also complemented by a fully functioning blog, which is regularly updated according to the content plan and site promotion strategy. Additionally, promo pages were developed to engage the website visitor by providing interesting or unusual information.
Website Usability
The updated corporate website of TM "Lasunka" meets all modern requirements and trends in web development.
It is adapted for all types of devices, displays correctly in any browser, and the average loading speed is 1.62 seconds. During the season, the average daily traffic to the site was 500 visitors. The site is available in three languages.
History of the "Lasunka" Brand
The page highlights key moments in the company’s history, presented in chronological order: the year of establishment, key changes in production technology, and the introduction of new flavors. All of this is designed to help the user dive into the world of "Lasunka," tracing its development path.
How Ice Cream is Made
The goal is to explain the complex process of making ice cream in the most understandable way. After receiving the necessary information from the client, we developed a visualization of all stages of production, adding animated and interactive elements to the page.
Promo-page "Ice Cream with the Yeti Cartoon"
In the spring of 2017, an unusual line of ice cream was launched, combining beloved flavors, new technologies, and an important symbolic element.
Promo-page Gel'Amo
The Gelamo landing page was developed for effective product presentation and promotion, with an intuitive design and modern technologies.
Social networks
When building a brand strategy for social media, we primarily focused on users' interests. Our goal is to create constant communication with the audience, united by common topics for discussion. The meticulous work included creating content plans based on the analysis of audience activity and interests, processing graphic materials, and implementing contest activations.
All of this contributed to the active engagement of users in the life of the "Lasunka" brand, bringing consumers closer to the brand itself. As a result, the Facebook and Instagram platforms became not just ordinary pages on social media, but places where people united by common views and goals meet. Thus, the "Lasunka" social media audience consists of active users and loyal, devoted consumers.
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