Digital strategy for a pipe manufacturing company
Expanding advertising channels and building a sales funnel for a pipe manufacturer
About the project
A Ukrainian manufacturing company specializing in the production and sale of pipe products, both wholesale and retail.
Project goals
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Expand advertising channels through Google Ads and Facebook Ads.
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Build an effective marketing funnel to attract new customers.
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Generate the maximum number of leads within the optimal advertising budget.
Work within Google Ads:
- Setting up Google Analytics and Google Tag Manager to collect user data.
- Creating an ad account and configuring conversions.
- Developing a semantic core focused on target regions: Dnipro, Kyiv, Kharkiv, Lviv, Odesa.
- Creating ad copies and launching search campaigns.
- Launching remarketing and Display Network campaigns to re-engage the audience.
Work within Facebook Ads:
- Installing the Facebook Pixel to collect website audience data.
- Segmenting the target audience by location, interests, and behavior.
- Creating ad creatives with offers and clear calls to action.
- Setting up retargeting campaigns for users who didn't convert.
Results after 6 months of work:
- Built an effective funnel using Google Ads and Facebook Ads.
- Conversion cost reduced by more than half.
- Consistent flow of leads and calls ensured.
- Non-targeted search queries excluded.
- Audiences segmented for higher-quality traffic.
- Ad display optimized by device type.
Shall we discuss your project now?
